![]() The email is cold, factual, and very corporate sounding. Writing like a robotįar too often I see (and have even written) emails that look like they were written by a robot. Once you have a strong understanding of what your reader cares abo ut and the beliefs they have, appeal to your audience’s emotions through storytelling. Tell a story that shows you understand their needs, problems, and what they want and tie in how you can help them achieve that narrative.
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